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Rebrand & Website

Tracy’s Total Wellness offers experiential soul growth journeys for women to practice sacred self-care. In 2024, Tracy was ready to launch a rebrand of her business, and with the collaboration of designer Roxxie Rivera, who created a hand-drawn new custom logo, we established a new color palette, font pairings, brand voice, and aesthetic. As part of this, an entire overhaul to the website design was created and implemented by BB Soto Marketing.

“Without BB Soto, I don’t know if I would’ve been able to take my passion and desire and make it as tangible as I am now. In this new evolution of my brand with the help of BB Soto, I feel excited to serve and offer my unique programs and services.”

—Tracy Rickard, Owner, Tracy’s Total Wellness
Tracy’s Total Wellness Website: Before
Tracy’s Total Wellness Website: After
Tracy’s Total Wellness established an entire new brand identity including 3 color palettes for the various aspects of the business, font pairings, and all the guidelines for when, where, and how to use it, delivered in a Canva Template document that can be customized for her business and then shared with any new members to her team or strategic partners she will work within the future.
Direction and design assets for implementing new brand elements across her marketing platforms.
Icons for use on her website and in digital marketing to represent products, services, and offerings for her business.

Ready to work on your brand marketing? Contact me today and let’s get started!

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