When the
Symbology Obsession
Meets Tech Nerd.
Branding and marketing a business are largely based on understanding the visual and written language that will clearly illustrate and explain your business. It will capture attention, be easy to understand, and be memorable. My symbology research, degree in art history, and 10+ years as a writer all inform my creative marketing career. Not to mention, I’m pretty techy and I use the same knowledge or reading symbolic language to understand the various platforms that often confound my clients.
Let me help inspire your brand aesthetic, voice, and message. And I’ll happily help navigate the techy stuff you don’t have time to deal with because other than reading tarot, reading, and hanging with my kids, that’s my jam.
“Your insights are incredible! I clearly connected with each of your evaluations and suggestions. You ‘hit every nail directly on the head’.“
— Bill Abramson, The WaveLand Gallery
Website Content Management
From building you a website in Squarespace, WordPress, or Wix to helping add features later on or creating landing pages, contact me with your website project and let’s get creative!
Marketing Consultations are catered to your needs, questions, concerns, and requests. My two most popular packages are:
Online Presence & Social Media Audit
Ensure you’re message is clear and concise across the web and your social media platforms. With this package, I review the content, settings, search engine optimization (SEO), and other content already live on your:
- Website
- YouTube profiles
- Google business page
- Yelp
- And any other relevant online listings where your business is present
I’ll review the text, images, descriptions, captions, links, buttons, and engagement practices. After reviewing your online presence, I provide you with a written report full of my findings and suggestions for changes, edits, or strategies to implement. A 1-hour follow up call to discuss the findings and answer your questions after receiving the report is included.
Brand & Business Marketing Strategies & Style Guides
I specialize in creating style guides that set the tone for your brand’s strategy. From colors and fonts to messaging and voice, I ensure every aspect of your brand is consistent and cohesive.
Branding strategies are designed to help you stand out in a crowded market. We’ll work together to develop a unique aesthetic and brand voice that resonates with your target audience, and we’ll create a brand story that captures the essence of your business.
Not sure what you’re looking for or how you want to define your brand? I can help with that too! As we get to know each other, I can help create a unique package that truly represents you and what you have to offer your customers or clients.
BB Soto 