Tracy’s Total Wellness
When Tracy Rickard was ready to re-brand her solopreneur business, I was hired to oversee the new style guide—assisting with the selection of a new color palette, fonts, and overall design and messaging tone. Starting from scratch, I redesigned her entire website with the new style, set up a new blogging strategy and assisted with copywriting for the first ten ‘Deep Dives.’ In the process we decided to migrate her email newsletter to Flodesk and I assisted with the creation and setup of her new forms, workflows, and email templates.
Check it out
Along with Tracy, we discussed her new aesthetic and messaging and developed a brighter, cleaner, and richer experience for her website.
Flodesk Migration
Tracy had been using Zoho for her forms, sales, and email newsletter, and it wasn’t serving her business in the way she needed. She decided to switch to Flodesk, and the move involved migrating her extensive list of subscribers, along with tags and details, and creating several new signup forms and automated workflows to nurture leads. I implemented all Flodesk setup and adding the forms, including this cute pop-up, onto her rebranded website.