Due to several lifestyle factors, I’ve made the decision to step away from my freelance marketing support work. Instead, I’ll be focusing on my Inner Mystic newsletter and growing my tarot + astrology business.
However, I still want tp provide support for the DIY marketers out there who often turn to me to help with the more technical aspects of setting up their marketing strategies in the best way I can.
Therefore, I’ve created this resource up to some of the most frequently asked marketing questions I answer for clients, friends, and family.
Websites
I need help with my WordPress website, how can I add or edit content?
To get WordPress support for your website, you can start by visiting the official WordPress Support page at support.wordpress.org, where you’ll find documentation and community forums. Alternatively, consider reaching out to your hosting provider, as many offer dedicated support for WordPress. various online platforms offer tutorials and video guides that can help troubleshoot common issues.
WordPress.com Support
GoDaddy Support
BlueHost Support
Hostinger Support
Links to other common WordPress questions include:
WordPress YouTube Channel: https://www.youtube.com/@WordPress
For instructions on how to set up a blog on your WordPress site: https://wordpress.com/support/posts-page/
For instructions on writing and publishing a blog post on your WordPress website – https://wordpress.com/support/posts/
For getting the link to a page or post to share: https://wordpress.com/support/share-page-or-post/
To set up an official “landing page” in your WordPress site: https://wordpress.com/support/pages/landing-pages/
To create a new page in your WordPress site that can act as a landing page: https://wordpress.com/support/pages/
I need help with my Squarespace website, how can I add or edit content?
To add or edit content on your Squarespace website, log in to your Squarespace account, navigate to the page where you want to add or edit content, and click on the “Edit” button. You can then click on content blocks to modify existing text, images, or other elements. To add new content, click on the “+” icon to insert new content blocks and select the type of content you want to add, such as text, images, or videos. Remember to save your changes before exiting the editing mode.
For paid Squarespace plans, you can access live chat support and find help articles on their support site.
Squarespace Help Center
Canva
I need help with Canva, how can I find support?
As with most applications and software, if you’re on the premium or paid plan, you will receive a level of support. You’ll want to be logged into your account and visit the Canva Support page to start finding the help with your specific problem.
Links to other common Canva questions:
Create a landing page in Canva and publish it: https://www.canva.com/learn/how-to-make-website-canva/
Canva channel on YouTube: https://www.youtube.com/@canva
Here is a guide to using Canva in general from Canva support: https://www.canva.com/learn/how-to-canva-beginners-guide/
Here are a few videos posted by people to YouTube covering Canva basics:
Canva Tutorial For Beginners: A Free 2 Hour Masterclass
FULL CANVA TUTORIAL 2024 | How To Use Canva For BEGINNERS!
What are tools I can use to better market my Business?
Email Marketing
My number one top choice for ease of use and cost is Flodesk.
If you’re already a Flodesk user and you need to reach their support: https://help.flodesk.com/
Kit, formerly known as ConvertKit, is my top choice for people who want to make email marketing and especially automations and workflows in email marketing their primary strategy. It is BEST used for people on WordPress and using WooCommerce for their shop too.
If you’re already a Kit user and need to reach their support: https://kit.com/support
Mailchimp has definitely upped its game, and is easier to use than Kit, but depending on your plan and features may be more expensive. It integrates with EVERYTHING, though, so again this might be your choice if you’re relying heavily on email marketing as part of your strategy.
If you’re already a Mailchimp user and you need to locate their support site: https://mailchimp.com/contact/
MailerLite is an alternative option with some awesome features. It’s not my favorite because it’s interface isn’t as intuitive for me, but it definitely serves its purpose and is usually cheaper than Mailchimp or Kit.
If you’re already a MailerLite user and need to find their support site:
https://www.mailerlite.com/contact-us
Social Media
For social media marketing I always suggest being as organic and as authentic as possible, especially for the solopreneur. However, scheduling helps and is often necessary for one’s schedule and sanity.
For Facebook & Instagram, use the Meta Business Suite
The algorithms are already difficult enough for organic posts to be seen, don’t make it worse by using a third-party scheduler. Even posts using the Meta scheduler are dinged a little bit, again because organic is the way to go, but at least if you’re using their scheduler your post will be dinged less.
If you have an online shop, use the Meta Commerce Manager to see if its eligible to be a shop on Facebook and/or Instagram.
If you want to post your designs directly, you can set up Canva, Adobe Express, WordPress, Mailchimp and many others to post directly. See above support links to find the steps for doing so within each platform.
DIY Marketing Help
Where can I find reliable online marketing courses?
Platforms like Coursera, Udemy, and LinkedIn Learning offer numerous courses tailored to marketing strategies and tools.
Where can I get affordable graphic design help?
Canva (see above)
Fiverr
Upwork
Contra
How can I stay updated on marketing trends?
Subscribing to marketing blogs like Moz, HubSpot, or Neil Patel’s blog can help you stay informed on the latest strategies and tools.
Or listen to popular podcasts like “Marketing School,” “Online Marketing Made Easy,” and “The Smart Passive Income Podcast.“